Creation of Mercure Forbes Global Properties
Groupe Mercure joins the launch of Forbes Global Properties : a new luxury real estate consumer marketplace and membership network, backed by the world’s most recognizable business media brand.
LED BY LUXURY REAL ESTATE’S FOREMOST AUTHORITIES, FORBES GLOBAL PROPERTIES WILL SHARE GROUPE MERCURE’S LUXURY LISTINGS WITH AN INFLUENTIAL WORLDWIDE AUDIENCE.
Specialist of prestigious and character real estate, Groupe Mercure announces its elite membership in Forbes Global Properties, a new curated consumer marketplace that connects discerning buyers directly to the world’s finest homes and the best-in-class agents that represent them. Established as an invitation-only consortium of leading real estate firms, Groupe Mercure will immediately capitalize on Forbes’ engaged audience of more than 140 million monthly global visitors to connect, inform, and inspire high-net-worth potential homebuyers and sellers about the finest properties for sale in France and around the world.
Exclusive portal for prestigious properties
Reserved for luxury properties, forbesglobalproperties.com will showcase thousands of high value homes available for sale around the globe, including homes priced above USD$160 million. More than 200 homes are priced above USD$10 million, many accompanied by photography and insights that are available exclusively on this new luxury portal.
Groupe Mercure offers for example, a magnificent 880 sqm property which benefits from exceptional views over the hills of Saint-Paul-de-Vence to the Mercantour National Park, located in the heart of the Mougins Natural Park, in a dominant position. Its 379 sqm outbuildings have been converted into a guest house or a staff accommodation. The property is nestled in a superb 3-hectare park composed of olive trees, oleanders and various exotic plants. Two swimming pools, a tennis court and a 4-car garage complete this beautiful property selling for €12,000,000.
Spearheaded by Jeff Hyland, co-founder and president of Hilton & Hyland, and Bonnie Stone Sellers, an accomplished real estate industry veteran, Forbes Global Properties is primarily broker owned and led. Forbes is also invested in the success of the initiative.
“Forbes Global Properties creates a new and unparalleled sphere of influence for the world’s finest real estate,” said Jeff Hyland, Founder and President. “Unlike other branded real estate groups, Forbes Global Properties is not merely a listing tool for agents — it offers direct and measurable access to potential high-net-worth buyers through Forbes’ worldwide media penetration.”
“Top real estate industry professionals now have an opportunity to capitalize on the immense global reach of Forbes to create of an impactful luxury marketplace, which is owned and led by brokerages,” added Bonnie Stone Sellers, who serves as Chair. “Forbes Global Properties is proud to support independent firms like Groupe Mercure, with a proven track record of success within France. Together, we are creating the next evolution of real estate marketing and sales, delivering an incredibly unique value proposition for brokers, buyers and sellers alike.”
As Forbes’ exclusive worldwide real estate partner, Forbes Global Properties extends branding and marketing services to Groupe Mercure and top-tier real estate brokerage members and is uniquely positioned in the luxury real estate industry:
- Membership in the network is reserved for only the 100 most elite brokerage firms in select cities and second-home destinations across the globe. Members have exclusivity in their local markets.
- Leveraging the worldwide reach and engaged audience of Forbes, homes are presented to potential buyers across Forbes and Forbes Global Properties print, digital, and social media channels with expert commentary, timely market data, and top-tier editorial. Members benefit from a suite of tools and resources backed by actionable analytics, editorial and social media content, a dedicated page on forbes.com, as well as exclusive advertising opportunities and access to Forbes’ premier touchpoints.
Founding member brokerages are established leaders in their local luxury property markets and have offices in more than 75 locations across the U.S., Asia and Europe.
Established as a way to connect the increasingly global buyers of luxury homes with the world’s foremost real estate experts, the consortium was co-founded by Jeff Hyland, who has personally handled several billion dollars in real estate sales and enjoys a well-earned reputation as a consummate broker and architectural historian. Named “The Gatekeeper of Beverly Hills” by Town & Country, he holds the record for two of most expensive listings sold in the United States.
Co-founder Bonnie Stone Sellers is a leading authority on global real estate markets and the luxury consumer. Sellers was most recently the CEO of Christie’s International Real Estate, and previously served as a partner and head of real estate at McKinsey & Company.
Hyland and Sellers are joined by Forbes Global Properties CEO Alex Lange — an accomplished industry veteran who most recently served as the CEO of UpstreamRE — and an esteemed Board of Directors, including Olivier de Chabot, Groupe Mercure’s Director. At the head of the Group since 2016, he deploys a strategy based on the excellence of a service adapted to the expectations of a demanding clientele and on the international influence of the brand.
“We are proud to be associated with an internationally known and recognized brand. With exclusivity in France, we bring our know-how to the power of the international Forbes Global Properties network to become a leader in the high-end real estate market.” Olivier de Chabot-Tramecourt is delighted.
